seo-programmatic

Programmatic SEO Analysis & Planning

Build and audit SEO pages generated at scale from structured data sources.

Enforces quality gates to prevent thin content penalties and index bloat.

When to Use

• Use when the user wants programmatic SEO planning or review.
• Use when designing templates, data-driven pages, or scalable URL systems.
• Use when preventing thin content and index bloat across large page sets.

Data Source Assessment

Evaluate the data powering programmatic pages:

• CSV/JSON files: Row count, column uniqueness, missing values
• API endpoints: Response structure, data freshness, rate limits
• Database queries: Record count, field completeness, update frequency
• Data quality checks:
• Each record must have enough unique attributes to generate distinct content
• Flag duplicate or near-duplicate records (>80% field overlap)
• Verify data freshness; stale data produces stale pages

Template Engine Planning

Design templates that produce unique, valuable pages:

• Variable injection points: Title, H1, body sections, meta description, schema
• Content blocks: Static (shared across pages) vs dynamic (unique per page)
• Conditional logic: Show/hide sections based on data availability
• Supplementary content: Related items, contextual tips, user-generated content
• Template review checklist:
• Each page must read as a standalone, valuable resource
• No "mad-libs" patterns (just swapping city/product names in identical text)
• Dynamic sections must add genuine information, not just keyword variations

URL Pattern Strategy

Common Patterns

• /tools/[tool-name]: Tool/product directory pages
• /[city]/[service]: Location + service pages
• /integrations/[platform]: Integration landing pages
• /glossary/[term]: Definition/reference pages
• /templates/[template-name]: Downloadable template pages

URL Rules

• Lowercase, hyphenated slugs derived from data
• Logical hierarchy reflecting site architecture
• No duplicate slugs; enforce uniqueness at generation time
• Keep URLs under 100 characters
• No query parameters for primary content URLs
• Consistent trailing slash usage (match existing site pattern)

Internal Linking Automation

• Hub/spoke model: Category hub pages linking to individual programmatic pages
• Related items: Auto-link to 3-5 related pages based on data attributes
• Breadcrumbs: Generate BreadcrumbList schema from URL hierarchy
• Cross-linking: Link between programmatic pages sharing attributes (same category, same city, same feature)
• Anchor text: Use descriptive, varied anchor text. Avoid exact-match keyword repetition
• Link density: 3-5 internal links per 1000 words (match seo-content guidelines)

Thin Content Safeguards

Quality Gates

| Metric | Threshold | Action |

|--------|-----------|--------|

| Pages without content review | 100+ | ⚠️ WARNING: require content audit before publishing |

| Pages without justification | 500+ | 🛑 HARD STOP: require explicit user approval and thin content audit |

| Unique content per page | <40% | ❌ Flag as thin content (likely penalty risk) |

| Word count per page | <300 | ⚠️ Flag for review (may lack sufficient value) |

Scaled Content Abuse: Enforcement Context (2025-2026)

Google's Scaled Content Abuse policy (introduced March 2024) saw major enforcement escalation in 2025:

• June 2025: Wave of manual actions targeting websites with AI-generated content at scale
• August 2025: SpamBrain spam update enhanced pattern detection for AI-generated link schemes and content farms
• Result: Google reported 45% reduction in low-quality, unoriginal content in search results post-March 2024 enforcement

Enhanced quality gates for programmatic pages:

• Content differentiation: ≥30-40% of content must be genuinely unique between any two programmatic pages (not just city/keyword string replacement)
• Human review: Minimum 5-10% sample review of generated pages before publishing
• Progressive rollout: Publish in batches of 50-100 pages. Monitor indexing and rankings for 2-4 weeks before expanding. Never publish 500+ programmatic pages simultaneously without explicit quality review.
• Standalone value test: Each page should pass: "Would this page be worth publishing even if no other similar pages existed?"
• Site reputation abuse: If publishing programmatic content under a high-authority domain (not your own), this may trigger site reputation abuse penalties. Google began enforcing this aggressively in November 2024.

> Recommendation: The WARNING gate at <40% unique content remains appropriate. Consider a HARD STOP at <30% unique content to prevent scaled content abuse risk.

Safe Programmatic Pages (OK at scale)

✅ Integration pages (with real setup docs, API details, screenshots)

✅ Template/tool pages (with downloadable content, usage instructions)

✅ Glossary pages (200+ word definitions with examples, related terms)

✅ Product pages (unique specs, reviews, comparison data)

✅ Data-driven pages (unique statistics, charts, analysis per record)

Penalty Risk (avoid at scale)

❌ Location pages with only city name swapped in identical text

❌ "Best [tool] for [industry]" without industry-specific value

❌ "[Competitor] alternative" without real comparison data

❌ AI-generated pages without human review and unique value-add

❌ Pages where >60% of content is shared template boilerplate

Uniqueness Calculation

Unique content % = (words unique to this page) / (total words on page) × 100

Measure against all other pages in the programmatic set. Shared headers, footers, and navigation are excluded from the calculation. Template boilerplate text IS included.

Canonical Strategy

• Every programmatic page must have a self-referencing canonical tag
• Parameter variations (sort, filter, pagination) canonical to the base URL
• Paginated series: canonical to page 1 or use rel=next/prev
• If programmatic pages overlap with manual pages, the manual page is canonical
• No canonical to a different domain unless intentional cross-domain setup

Sitemap Integration

• Auto-generate sitemap entries for all programmatic pages
• Split at 50,000 URLs per sitemap file (protocol limit)
• Use sitemap index if multiple sitemap files needed
• <lastmod> reflects actual data update timestamp (not generation time)
• Exclude noindexed programmatic pages from sitemap
• Register sitemap in robots.txt
• Update sitemap dynamically as new records are added to data source

Index Bloat Prevention

• Noindex low-value pages: Pages that don't meet quality gates
• Pagination: Noindex paginated results beyond page 1 (or use rel=next/prev)
• Faceted navigation: Noindex filtered views, canonical to base category
• Crawl budget: For sites with >10k programmatic pages, monitor crawl stats in Search Console
• Thin page consolidation: Merge records with insufficient data into aggregated pages
• Regular audits: Monthly review of indexed page count vs intended count

Output

Programmatic SEO Score: XX/100

Assessment Summary

| Category | Status | Score |

|----------|--------|-------|

| Data Quality | ✅/⚠️/❌ | XX/100 |

| Template Uniqueness | ✅/⚠️/❌ | XX/100 |

| URL Structure | ✅/⚠️/❌ | XX/100 |

| Internal Linking | ✅/⚠️/❌ | XX/100 |

| Thin Content Risk | ✅/⚠️/❌ | XX/100 |

| Index Management | ✅/⚠️/❌ | XX/100 |

Critical Issues (fix immediately)

High Priority (fix within 1 week)

Medium Priority (fix within 1 month)

Low Priority (backlog)

Recommendations

• Data source improvements
• Template modifications
• URL pattern adjustments
• Quality gate compliance actions

Error Handling

| Scenario | Action |

|----------|--------|

| URL unreachable | Report connection error with status code. Suggest verifying URL accessibility and checking for authentication requirements. |

| No programmatic pages detected | Inform user that no template-generated or data-driven page patterns were found. Suggest checking if pages use client-side rendering or if the URL points to the correct section. |

| Thin content threshold exceeded | Trigger quality gate warning. Report the unique content percentage and flag pages below 40% uniqueness. Require user acknowledgment before proceeding. |

| Quality gate violation | Halt analysis at the HARD STOP threshold (500+ pages without justification or <30% unique content). Present findings and require explicit user approval to continue. |

Example

User request:

> Plan and audit programmatic SEO pages generated at scale from structured data.

Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.