linkedin-content-planner

LinkedIn Content Planner

Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.

When to use

• User asks "plan my week" or "what should I post this week"
• User wants to escape ad-hoc shipping and establish rhythm
• Before a launch week (user needs product-pillar alignment)

Input

• Theme (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
• Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
• Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
• Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
• Voice samples (optional): paths to past posts for voice calibration

Output

A markdown plan with:

7-day calendar

| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | Goal |

|---|---|---|---|---|---|---|---|

| Mon | — | (commenting day) | — | — | — | — | — |

| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | Saves |

| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | Comments |

| Thu | 8:00 AM local | Community | Text | F14 Named Gratitude | "The 3 people who shaped our launch" | Tag + thanks | Reposts |

| Fri | 9:00 AM local | Narrative | Text | F11 Emotional Cold-Open | "The night our first deploy failed" | Soft close | Likes |

| Sat/Sun | — | (off) | — | — | — | — | — |

The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.

Daily comment targets

For each posting day:

• 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
• Comment pattern to apply (first-commenter, data-first, answer-their-question)
• Target count: 10-20 substantive comments per day

Weekly inbound-readiness check

• [ ] At least 1 vulnerability post (Narrative)
• [ ] At least 1 receipt/data post (Authority)
• [ ] At least 1 soft offer or CTA-driving post
• [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects
• [ ] No pillar >60% of the week's posts
• [ ] No duplicate formula used twice in the same week
• [ ] Goal mix spread: not every post chases the same reaction (see Goal mix below)

Rules

• 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
• 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
• 10-20 comments/day on other creators. Comments drive more inbound than posts.
• Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
• One format per pillar per week. Don't stack 3 text posts for Authority — vary.
• Product/Offer pillar max 1 post/week. Overuse kills trust.

Formula → pillar mapping

| Pillar | Preferred formulas |

|---|---|

| Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids |

| Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip |

| Community | F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions |

| Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements) |

Founders edition (alternative pillar set)

When the whole plan is for a founder building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from ../../references/founder-topics.md. It maps each pillar to founder angles (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.

| Pillar | Share | Founder angles | Preferred formulas |

|---|---|---|---|

| Conviction (POV, category, product philosophy) | 30-40% | A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence | F10, F18, F5 |

| Building in public (the real, unglamorous work) | 30-40% | A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line | F7, F4, F17 |

| The math (how a founder actually decides) | 15-20% | A4 Scarce-Shots, A10 Learning Gate | F10, F18, F20 |

| Proof (relationships and wins, told narrowly) | 10-15% | A2 Content-to-Pipeline, A3 Audience of One | F9, F11, F5 |

Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.

Goal mix (balance the week, not just the pillars)

Every formula earns a primary reaction: comments, reposts, likes, or saves (see ../../references/hook-formulas.md "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:

| Goal | Formulas | Weekly target |

|---|---|---|

| Comments | F4, F10, F12, F9 | at least 1 |

| Reposts | F14, F2, F8 | at least 1 |

| Likes | F11, F13, F16 | at least 1 |

| Saves | F15, F7, F8 | at least 1 |

Steps

1. Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
2. Validate pillar mix sums to 100%; warn if any pillar >60%.
3. For each posting day, pick:

• Pillar (rotate to match mix)
• Formula from that pillar's bank (don't repeat within 7 days)
• Format (alternating text / carousel / poll per pillar rules)
• Specific angle (user provides or skill generates)
• Posting time (audience-timezone aware)

1. For each posting day, add 3-5 comment targets with suggested pattern.
2. Run inbound-readiness check; flag anything missing.
3. Return as markdown + optional JSON for Notion/Airtable import.

Example

See references/example-plan-week.md for a filled-in 7-day plan.

Files

• SKILL.md — this file
• references/example-plan-week.md — worked example
• references/pillars-framework.md — the 3-pillar discipline explained
• ../../references/founder-topics.md — founders-edition angle library (A1-A10) and founder pillar set

Related skills

• linkedin-post-writer — generate each day's draft from the plan
• linkedin-comment-drafter — execute the daily comment targets
• linkedin-thread-monitor — track inbound from the comment strategy
• linkedin-engager-analytics — segment audience on each post