paid-ads

Paid Ads

Read ../shared/operating-contract.md and ../shared/measurement-framework.md before acting.

Start with the business outcome, not a platform request. Establish the conversion, its value or break-even threshold, the target metric, daily and monthly budget, geography, landing destination, and whether tracking is verified. If an input is unavailable, label the resulting recommendation as a draft rather than filling the gap with a generic assumption.

Route the work

| Request | Use |

|---|---|

| Connect accounts, discover access, or capture workspace context | /notfair:paid-ads-setup or /notfair:paid-ads-integrations |

| Audit Google or Meta before making changes | /notfair:google-ads-audit or /notfair:meta-ads-audit |

| Operate Google or Meta accounts | /notfair:google-ads or /notfair:meta-ads |

| Audit or operate X Ads or LinkedIn Ads | /notfair:paid-ads-x or /notfair:paid-ads-linkedin |

| Plan a new cross-channel campaign | /notfair:paid-ads-launch |

| Read a weekly/monthly scorecard | /notfair:paid-ads-review |

| Cut waste or reallocate an approved budget | /notfair:paid-ads-optimize |

| Write evidence-backed concepts, copy, or a refresh test | /notfair:paid-ads-creative |

| Plan TikTok, Amazon, or ChatGPT Ads | /notfair:paid-ads-tiktok, /notfair:paid-ads-amazon, or /notfair:paid-ads-chatgpt |

For a single-platform request, route directly rather than duplicating a specialized workflow. Establish that the platform's own verified connector is available before promising an account read or write.

Operating posture

Lead with the decision: what is working, what is not, and the one action with the most defensible impact. Keep recommendations measurable and reversible. A campaign plan, creative brief, or allocation table is ready_for_review; it becomes published only after the platform confirms the exact object and settings.