pricing-page-copy

Pricing Page Copy Skill

Write a pricing page that makes the right plan obvious to each buyer and removes the friction that stalls a purchase. Clarity and honest framing beat clever wording.

What This Skill Produces

• A pricing header that frames value and orients the buyer
• Tier cards: plan name, price, who it's for, what's included, and a CTA
• A recommended/most-popular anchor and clear upgrade logic
• An enterprise/custom and add-ons section
• A pricing FAQ that defuses the top hesitations

Required Inputs

Ask for these if not provided:

• The plans — names, prices, billing periods, and the key limits/features per plan
• Who each plan is for — the buyer or use case that maps to each tier
• The value metric — what pricing scales on (seats, usage, contacts, etc.)
• Free trial / freemium / money-back terms
• Top buyer objections about price or packaging
• Brand voice and any competitor framing to be aware of

Do not invent prices, limits, or guarantees — mark unknowns [to confirm].

Process

1. Clarify the value metric — buyers must understand what they pay for and why it scales.
2. Map plan → buyer — each tier should have one obvious "this is me."
3. Anchor — pick the plan to highlight and make upgrade reasons explicit.
4. Write feature lists as outcomes — group and phrase features so buyers see value, not a checklist.
5. Reduce risk — surface trial, guarantee, and "no credit card" where true.
6. Handle objections in the FAQ — cover switching, overages, cancellation, and "which plan do I need?"

Output Format

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[Pricing header — value-framed, e.g. "Pricing that scales with your team"]

[Subhead: one line on the value metric and how to choose.]

Plan Cards

[Plan name] — [price] /[period]

Best for: [buyer / use case]

• [Feature or limit as an outcome]
• [Feature or limit as an outcome]

CTA: [Start free / Choose [plan] / Talk to sales]

[Plan name — mark "Most popular" if applicable] — [price] /[period]

Best for: [buyer]

• Everything in [lower plan], plus:
• [Differentiating feature]

CTA: [...]

[Enterprise / Custom] — [Contact us]

Best for: [larger buyer / compliance / SSO / SLA]

• [Enterprise-only capabilities]

CTA: [Talk to sales]

Add-ons

• [Add-on] — [price] — [what it does]

Risk Reducers

[Free trial length · no credit card · money-back guarantee · cancel anytime — include only what's true.]

Pricing FAQ

• Which plan is right for me? [Decision guidance by use case.]
• What counts as a [value-metric unit]? [Plain definition.]
• What happens if I go over my limit? [Overage / soft-cap behavior.]
• Can I change or cancel later? [Upgrade/downgrade/cancel terms.]
• Do you offer discounts? [Annual / nonprofit / startup — or omit.]

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Quality Checks

• [ ] The value metric is stated plainly and consistently
• [ ] Each plan says who it's for in the buyer's own words
• [ ] Feature lists read as outcomes and use "everything in X, plus"
• [ ] Every CTA matches the plan's motion (self-serve vs sales)
• [ ] The FAQ answers the real money objections, not softballs
• [ ] No invented prices, limits, or guarantees

Anti-Patterns

• [ ] Do not list raw features with no grouping or value framing
• [ ] Do not hide the value metric or make overages ambiguous
• [ ] Do not over-anchor with fake "most popular" if it isn't
• [ ] Do not promise guarantees or terms you weren't given
• [ ] Do not use the same CTA on a self-serve and an enterprise plan

Example Trigger Phrases

• "Write pricing page copy for our three plans"
• "Improve our pricing tiers so buyers pick the right one"
• "Write a pricing FAQ that handles overage and cancellation questions"
• "Name and describe a Free, Pro, and Enterprise plan for [product]"