press-kit-epk

Press Kit EPK Skill

The people an EPK is for — bookers, blog editors, festival programmers —

give it fifteen seconds. In those seconds they're answering three

questions: what does this sound like, can they draw/play live, and are

they professional enough to not be a problem. Most EPKs fail all three

with a 400-word bio about the artist's journey, no comparable artists

(the one thing every booker wants), and links that need three clicks.

This skill builds the fifteen-second version: sounds-like up front,

honest numbers presented right, one live video that proves the show, and

pitch emails that do the target's job for them.

What This Skill Produces

• The bio, three sizes: one sentence (the sounds-like line), one

paragraph (the pitch version), one page (the print/program version) —

all specific, zero "genre-defying journeys"

• The one-page EPK layout spec: what goes where and why, ordered for

the fifteen-second skim (works as a PDF or a simple page — see

[[portfolio-page]] for the web version)

• The numbers, presented honestly: which stats help at the artist's

actual size, which to omit (silence beats small numbers presented

apologetically), and the local-draw line bookers actually care about

• Four pitch emails: venue, blog/playlist, radio, festival — each

two paragraphs, each leading with what the target needs

• The asset list: photo requirements (live + press, print-res), the

one live video that matters, streaming links that work in one click

Required Inputs

Ask for (if not already provided):

• The music: genre as the artist says it, and — pushed for explicitly —

three "for fans of" artists (two familiar, one cooler; this line does

more work than the whole bio)

• The true story: where based, what's released, one genuinely

interesting true thing (the odd venue, the day job, the recording

story — real beats grand)

• The honest numbers: streams, followers, typical local draw, notable

supports/rooms played

• What exists already: photos, live footage, past press quotes
• The current target: who is this EPK trying to convince first?

Framework

1. Lead with sounds-like. Sentence one of everything: "[Artist] makes

[plain description] — for fans of X, Y, and Z." Bookers route by

comparison, not by adjectives. "Genre-defying" tells them nothing;

"shoegaze with country bones — for fans of A, B" books shows.

1. Bio truth over bio myth. The paragraph version: sounds-like line →

one true specific thing → the current release/tour fact → the live-show

sentence. Cut every "embarking on a musical journey"; keep every

checkable fact. Press quotes only if real and attributed — never

invented, never "critics say."

1. Numbers strategy by honest size. Strong numbers (real draw,

notable supports, a genuine playlist add): state plainly with dates.

Small numbers: omit rather than apologize — "consistently draws 60+

in [city]" is a booker's language; "1,200 monthly listeners" argues

against you. The local-draw line is the venue email's load-bearing

sentence.

1. One live video beats six. Bookers book the live act: one

well-shot, well-mixed live performance (even single-camera, great

audio) linked prominently. The asset list is ruthless: 2 photos

(one live, one press, print-res), the video, one-click streaming

links, contact that's a person.

1. Pitch emails do the target's job. Venue: date-flexible ask +

draw + the sounds-like + one link. Blog: the story angle + the

sounds-like + "premiere available" if true. Radio: the single, the

clean edit exists, the local angle. Festival: the live video first,

the fit with their past lineups named. Two paragraphs each; the EPK

link carries the rest. Subject lines included — they're half the

open rate.

Output Format

## The bio, three sizes
[One sentence · one paragraph · one page — sounds-like first in all]

## One-page EPK layout (top to bottom)
[Photo strip → sounds-like + bio paragraph → the numbers that help →
live video link → releases → quotes if real → contact]

## Your numbers, deployed
[Use these: … · Omit these (and why omission beats apology): …]

## Pitch emails
[Venue · Blog · Radio · Festival — each with subject line]

## Asset punch-list
[What exists ✓ · what to produce, cheapest-first]

Quality Checks

• [ ] The for-fans-of line exists and contains real artists the user

confirmed

• [ ] Every bio fact is checkable; zero journey-language survived
• [ ] Numbers section explicitly omits weak stats rather than dressing

them

• [ ] Each pitch email leads with the target's need, fits two paragraphs,

and has a subject line

• [ ] No invented press quotes, playlist claims, or draw figures —

gaps are filled with the punch-list, not fiction

Anti-Patterns

• [ ] Do not write the mythology bio — specific and true beats grand

and vague in every inbox that matters

• [ ] Do not present small numbers apologetically or pad them —

omission is a strategy, inflation is a reputation risk

• [ ] Do not bury the live video below the fold of the layout
• [ ] Do not send one generic pitch to four target types — the four

templates exist because the targets want different things

• [ ] Do not gate the music behind sign-ups or three clicks — one click

or they're gone

Related

[[release-day-countdown]] — the EPK's busiest fortnight;

[[band-agreement]] before the bookings bring money; [[media-pitch]] for

the general-press cousin; [[personal-bio]] for the human behind the act.