linkedin-profile

LinkedIn Profile Skill

LinkedIn is two audiences at once: a search algorithm (recruiters filter by keywords) and a human

who decides in the first two lines whether to keep reading. This skill optimises for both — a keyword-rich

headline, an About section that hooks then proves, and achievement-led experience — so the profile gets

surfaced and converts the click.

Required Inputs

Ask for these only if they aren't already provided:

• Current role, target role/industry, and the keywords recruiters in your field search for.
• Your achievements & specialties — the proof, with numbers where possible.
• Goal — open to roles, building authority/inbound, or selling/consulting? (changes the About CTA).
• Voice — LinkedIn About is first person; pick formal vs. warm.

Output Format

Headline (≤220 chars) — not just your job title: role + value + keywords. e.g. "Senior PM · B2B SaaS & PLG · I turn messy roadmaps into shipped outcomes." Keyword-rich for search.

About (first person, 3–5 short paragraphs):

• Hook (first 1–2 lines — all that shows before "see more"): a specific, intriguing opener, not "I am a passionate…".
• Proof: what you do and the results, with numbers.
• Specialties / keywords: a natural line or list of the terms recruiters search.
• CTA: what you want (open to X, reach out about Y).

Experience bullets — for the top roles, achievement-led bullets (same standard as a resume: action → impact → metric), lightly more narrative than a CV.

Skills list — the 10–15 keyword skills to add (LinkedIn ranks search partly on these), ordered by relevance to the target role.

Quality Checks

• [ ] The headline goes beyond the job title — value + searchable keywords
• [ ] The first 1–2 lines of About hook before the "see more" fold
• [ ] About is first-person and ends with a clear CTA tied to the goal
• [ ] Target-role keywords appear across headline, About, and skills (for search)
• [ ] Experience bullets are achievement-led with metrics, not duties

Anti-Patterns

• [ ] Do not make the headline just your title — it's prime keyword + value real estate
• [ ] Do not bury the hook — the opening lines are all most viewers see; don't waste them on "passionate professional"
• [ ] Do not write About in third person — LinkedIn is personal; "I" converts better
• [ ] Do not ignore keywords — recruiters filter by them; a profile without them is invisible to search
• [ ] Do not copy the resume verbatim — LinkedIn is warmer and slightly more narrative

Based On

LinkedIn profile-optimisation practice — keyword-aware headline/About, hook-before-fold, recruiter search ranking.