investor-pitch-deck

Investor Pitch Deck Skill

Builds the complete narrative and slide structure for an investor pitch deck — focused on what investors need to see, not what founders want to show.

Required Inputs

• Company name and one-line description
• Stage (Pre-seed / Seed / Series A / Series B)
• Ask (how much raising and what for)
• Key metrics (revenue, growth, users, retention)
• Target investors (generalist / sector-specific / angels)
• Deck length (10 / 12 / 15 slides)

Output Structure

For each slide:

• What this slide must prove (the investor question it answers)
• Content guidance (specific, not generic)
• Common mistake to avoid

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Slide 1: Cover — Proves you can say what you do in one sentence.

Slide 2: Problem — Proves the problem is real, painful, and large. Lead with the human problem, not market size.

Slide 3: Solution — Proves your solution is meaningfully better. Focus on outcome, not features.

Slide 4: Product — Proves this is real and works. Show the actual product.

Slide 5: Traction — Proves people want this. Show retention and revenue, not signups.

Slide 6: Market — Proves the market is large enough. Use bottoms-up TAM where possible.

Slide 7: Business Model — Proves you understand unit economics. Include CAC and LTV.

Slide 8: Go-To-Market — Proves you can acquire customers efficiently. Focus on what is actually working.

Slide 9: Competition — Proves you understand the landscape. Never say "no competitors."

Slide 10: Team — Proves this team can execute this opportunity. One sentence per person, specific.

Slide 11: Financials — Proves you understand your business. Show assumptions, not just projections.

Slide 12: The Ask — Proves you know exactly what you need. Specific use of funds and 18-month milestones.

Narrative Principles

• Every slide answers one investor question
• Investors decide go/no-go on slides 1-5 — front-load evidence
• Keep to 10-12 slides for a first meeting

Quality Checks

• [ ] Each slide answers one specific investor question
• [ ] Slides 1-5 front-load the strongest evidence
• [ ] Traction slide shows retention and revenue, not just signups
• [ ] Competition slide does not say "no competitors"
• [ ] Ask slide specifies use of funds and 18-month milestones
• [ ] TAM is bottoms-up where possible

Anti-Patterns

• [ ] Do not include a "no real competitors" slide — every company has competition and investors will discount founders who claim otherwise
• [ ] Do not use a top-down TAM calculation without a bottoms-up validation — investors distrust pure top-down market sizing
• [ ] Do not leave the ask vague — specify the amount, use of funds, and 18-month milestones the funding enables
• [ ] Do not let traction slides show vanity metrics — focus on revenue, retention, and growth rate over downloads and signups
• [ ] Do not bury the problem slide — investors must understand and feel the pain before they care about the solution

Example Trigger Phrases

• "Build a pitch deck structure for [company]"
• "Help me structure my Series A deck"
• "What slides should my investor pitch have?"