traction-partnership-sales

Traction Partnership Sales

Use this skill when growth depends on direct human channels: partnerships,

sales, channel deals, or affiliates.

Source Traceability

Primary source: Traction, chapters 17-19 and the appendix. Authoring notes:

converted lines 2287-2703 and 3353-3358.

Channel Options

• Business development: create strategic relationships that benefit both

parties.

• Sales: directly convert prospects into paying customers and learn from

the conversation.

• Affiliate programs: motivate third parties to promote the product with a

clear payout and onboarding path.

Workflow

1. Choose the commercial channel and target segment.
2. Define the mutual value proposition.
3. Build a small target list.
4. Write a conversation or outreach script.
5. Track meetings, objections, conversion, and customer quality.
6. Decide whether the channel can scale or should remain a learning channel.

Output Format

# Partnership/Sales Traction Plan

## Channel
- Channel:
- Target:
- Offer:
- Desired outcome:

## Target List
| Prospect/Partner Type | Why Fit | Outreach Angle | Next Step |
|-----------------------|---------|----------------|-----------|

## Conversation Plan
- Opening:
- Discovery questions:
- Proof:
- Ask:

## Metrics
| Metric | Target |
|--------|--------|

## Decision Rules
- Double down:
- Iterate:
- Kill:

Quality Bar

• Do not confuse a vague partnership idea with a deal path.
• Include both sides of value for BD.
• Treat sales objections as product and positioning data.
• Onboard affiliates personally before expecting performance.