seo

SEO: Universal SEO Analysis Skill

Invocation: /seo $1 $2 where $1 is the command and $2 is the URL or argument.

Runtime: Run bundled Python tools through claude-seo run <script.py>. Plugin

installs expose this command automatically. Repository users run

./bin/claude-seo; manual installers rewrite the command to the isolated

launcher path. In Dungeon, python <absolute-engine-root>/scripts/runtime.py

with the same arguments is the cross-platform launcher equivalent. Never invoke

the analysis scripts themselves with a bare Python interpreter.

Comprehensive SEO analysis across all industries (SaaS, local services,

e-commerce, publishers, agencies). Orchestrates 24 sub-skills (21 core + 1 framework

integration + 2 extension mirrors) and 18 sub-agents. A separate optional Firecrawl

extension is also installable (see "Optional Extensions" below).

Quick Reference

| Command | What it does |

|---------|-------------|

| /seo audit <url> | Full website audit with parallel subagent delegation |

| /seo page <url> | Deep single-page analysis |

| /seo sitemap <url or generate> | Analyze or generate XML sitemaps |

| /seo schema <url> | Detect, validate, and generate Schema.org markup |

| /seo images <url or optimize> | Image SEO: on-page audit, SERP analysis, file optimization |

| /seo technical <url> | Technical SEO audit (9 categories) |

| /seo content <url> | E-E-A-T and content quality analysis |

| /seo content-brief <topic or url> | Generate detailed SEO content brief with target keywords, outline, internal links |

| /seo geo <url> | AI Overviews / Generative Engine Optimization |

| /seo plan <business-type> | Strategic SEO planning |

| /seo programmatic [url\|plan] | Programmatic SEO analysis and planning |

| /seo competitor-pages [url\|generate] | Competitor comparison page generation |

| /seo local <url> | Local SEO analysis (GBP, citations, reviews, map pack) |

| /seo maps [command] [args] | Maps intelligence (geo-grid, GBP audit, reviews, competitors) |

| /seo hreflang [url] | Hreflang/i18n SEO audit and generation |

| /seo google [command] [url] | Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4) |

| /seo backlinks <url> | Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO) |

| /seo cluster <seed-keyword> | SERP-based semantic clustering and content architecture |

| /seo sxo <url> | Search Experience Optimization: page-type analysis, user stories, personas |

| /seo drift baseline <url> | Capture SEO baseline for change monitoring |

| /seo drift compare <url> | Compare current state to stored baseline |

| /seo drift history <url> | Show drift history over time |

| /seo ecommerce <url> | E-commerce SEO: product schema, marketplace intelligence |

| /seo firecrawl [command] <url> | Full-site crawling and site mapping (extension) |

| /seo dataforseo [command] | Live SEO data via DataForSEO (extension) |

| /seo image-gen [use-case] <description> | AI image generation for SEO assets (extension) |

| /seo ahrefs [command] <target> | Ahrefs backlink and keyword data (extension) |

| /seo bing [command] <url> | Bing Webmaster data and IndexNow (extension) |

| /seo profound [command] | LLM brand-citation tracking (extension) |

| /seo seranking [command] | AI share-of-voice tracking (extension) |

| /seo unlighthouse <url> | Multi-page Lighthouse audits (extension) |

| /seo flow [stage] [url\|topic] | FLOW framework: evidence-led prompts for Find, Leverage, Optimize, Win, or Local stages |

| /seo setup | Explicitly create or refresh the isolated Python runtime and Chromium |

| /seo doctor | Check runtime readiness without changing the system |

Runtime Setup

Run setup only when the user explicitly invokes /seo setup or explicitly asks

to repair dependencies. Execute claude-seo setup, report core and Chromium

status separately, and do not fall back to global or user package installation.

For diagnosis, execute claude-seo doctor --json; its output intentionally omits

absolute paths and environment values. If any claude-seo run command reports

that setup is required, suggest /seo setup and do not improvise a pip install.

Orchestration Logic

Delegation policy

Full audits are speed-first, multi-agent workflows. Launch available specialist

agents concurrently whenever the runtime supports delegation; use inline

sequential work only as a last-resort compatibility fallback. In SEO Dungeon,

delegated agents should inherit the selected strength profile: Warrior/deep

uses extra-high or the highest available effort, Samurai/balanced uses high,

and Knight/fast uses medium. Do not silently downshift delegated work below the

selected profile.

When the user invokes /seo audit, delegate to subagents in parallel:

1. Detect business type (SaaS, local, ecommerce, publisher, agency, other)
2. Spawn always-on subagents: seo-technical, seo-content, seo-schema, seo-sitemap, seo-performance, seo-visual, seo-geo, seo-sxo
3. If Google API credentials detected (claude-seo run google_auth.py --check), also spawn seo-google agent
4. If local business detected, also spawn seo-local agent
5. If local business detected AND DataForSEO credentials or optional tools are available, also spawn seo-maps agent
6. If backlink APIs detected (claude-seo run backlinks_auth.py --check), also spawn seo-backlinks agent
7. If FIRECRAWL_API_KEY or an optional Firecrawl adapter is available, use Firecrawl to discover site URLs before analysis; otherwise fall back to sitemap and page-discovery scripts
8. If content strategy signals detected (blog, pillar pages, topic clusters), also spawn seo-cluster agent
9. If e-commerce detected, also spawn seo-ecommerce agent
10. If drift baseline exists for this URL (claude-seo run drift_history.py <url>), also spawn seo-drift agent
11. Always include seo-sxo in full audits (search experience applies to all sites)
12. Collect results and generate unified report with SEO Health Score (0-100)
13. Synthesize via the 10-principle framework (see "Synthesis Methodology" below), walk PERCEIVE → ANALYZE → VALIDATE → ACT before bucketing findings into Critical / High / Medium / Low
14. Create prioritized action plan with dependency sequencing + falsifiability per recommendation
15. Offer PDF report: "Generate a professional PDF report? Use /seo google report full"

For individual commands, load the relevant sub-skill directly.

After any analysis command completes, offer to generate a PDF report via claude-seo run google_report.py.

Synthesis Methodology

Audits are not just findings, they are findings synthesized into a coherent

strategy. claude-seo uses a 10-principle thinking framework grouped into four

phases: PERCEIVE (observe-external · observe-internal · listen),

ANALYZE (think · connect-lateral · connect-system), VALIDATE (feel ·

accept), ACT (create · grow).

Full audits (/seo audit, /seo page) walk every phase before emitting the

action plan. Narrower commands (/seo schema, /seo images, etc.) pass at

least THINK + ACCEPT before emitting (sound first principle, surfaced

falsifiability). The Critical / High / Medium / Low priority buckets are the

output of validation, not a substitute for it.

Full methodology + per-principle SEO mapping: references/thinking-framework.md.

Each emitted recommendation should carry:

• The first-principle observation it rests on (THINK)
• The dependency on / unblock relationship to other recommendations (CONNECT-system)
• An explicit "how would we know this failed?" check (ACCEPT)
• A leading indicator the user can monitor without re-running the audit (GROW)

Industry Detection

Detect business type from homepage signals:

• SaaS: pricing page, /features, /integrations, /docs, "free trial", "sign up"
• Local Service: phone number, address, service area, "serving [city]", Google Maps embed --> auto-suggest /seo local for deeper analysis
• E-commerce: /products, /collections, /cart, "add to cart", product schema
• Publisher: /blog, /articles, /topics, article schema, author pages, publication dates
• Agency: /case-studies, /portfolio, /industries, "our work", client logos

Quality Gates

Read references/quality-gates.md for thin content thresholds per page type.

Hard rules:

• WARNING at 30+ location pages (enforce 60%+ unique content)
• HARD STOP at 50+ location pages (require user justification)
• Never recommend HowTo schema (deprecated Sept 2023)
• FAQ schema: Google retired FAQ rich results for ALL sites on May 7, 2026 (no SERP feature anymore; supersedes the Aug 2023 gov/health restriction). Flag existing FAQPage at Info (not Critical); do not claim confirmed AI/LLM citation benefit; do not recommend removal; do not recommend new FAQPage for Google SERP benefit; use QAPage for genuine user Q&A
• All Core Web Vitals references use INP, never FID

Reference Files

Load these on-demand as needed (do NOT load all at startup):

• references/cwv-thresholds.md: Current Core Web Vitals thresholds and measurement details
• references/schema-types.md: All supported schema types with deprecation status
• references/eeat-framework.md: E-E-A-T evaluation criteria (Sept 2025 QRG update)
• references/quality-gates.md: Content length minimums, uniqueness thresholds
• references/local-seo-signals.md: Local ranking factors, review benchmarks, citation tiers, GBP status
• references/local-schema-types.md: LocalBusiness subtypes, industry-specific schema and citation sources

Maps-specific references (loaded by seo-maps skill, not at startup):

• references/maps-geo-grid.md, references/maps-gbp-checklist.md, references/maps-api-endpoints.md, references/maps-free-apis.md

Scoring Methodology

SEO Health Score (0-100)

Weighted aggregate of all categories:

| Category | Weight |

|----------|--------|

| Technical SEO | 22% |

| Content Quality | 23% |

| On-Page SEO | 20% |

| Schema / Structured Data | 10% |

| Performance (CWV) | 10% |

| AI Search Readiness | 10% |

| Images | 5% |

Priority Levels

• Critical: Blocks indexing or causes penalties (immediate fix required)
• High: Significantly impacts rankings (fix within 1 week)
• Medium: Optimization opportunity (fix within 1 month)
• Low: Nice to have (backlog)

Sub-Skills

This skill orchestrates 24 sub-skills (21 core + 1 framework integration + 2 extension

mirrors). The orchestrator itself (seo) is the 25th in skills/, but does not

orchestrate itself, so it is not enumerated below.

1. seo-audit -- Full website audit with parallel delegation
2. seo-page -- Deep single-page analysis
3. seo-technical -- Technical SEO (9 categories)
4. seo-content -- E-E-A-T and content quality
5. seo-content-brief -- Detailed SEO content brief generation (contributed by puneetindersingh)
6. seo-schema -- Schema markup detection and generation
7. seo-images -- Image optimization, SERP analysis, file optimization
8. seo-sitemap -- Sitemap analysis and generation
9. seo-geo -- AI Overviews / GEO optimization
10. seo-plan -- Strategic planning with templates
11. seo-programmatic -- Programmatic SEO analysis and planning
12. seo-competitor-pages -- Competitor comparison page generation
13. seo-hreflang -- Hreflang/i18n SEO audit, cultural profiles, content parity
14. seo-local -- Local SEO (GBP, NAP, citations, reviews, local schema, multi-location)
15. seo-maps -- Maps intelligence (geo-grid, GBP audit, reviews, competitor radius)
16. seo-google -- Google SEO APIs (GSC, PageSpeed, CrUX, Indexing API, GA4)
17. seo-backlinks -- Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO)
18. seo-cluster -- SERP-based semantic clustering (contributed by Lutfiya Miller)
19. seo-sxo -- Search Experience Optimization (contributed by Florian Schmitz)
20. seo-drift -- SEO drift monitoring (contributed by Dan Colta)
21. seo-ecommerce -- E-commerce SEO intelligence (contributed by Matej Marjanovic)
22. seo-dataforseo -- Live SEO data via DataForSEO credentials (extension mirror)
23. seo-image-gen -- AI image generation for SEO assets via Gemini (extension mirror)
24. seo-flow -- FLOW framework integration (Find -> Leverage -> Optimize -> Win, 41 AI prompts, CC BY 4.0)

Optional Extensions

The following ship in extensions/ rather than skills/. DataForSEO and

Firecrawl should use selected-project .env credentials by default; their

installers are optional for users who want adapter setup:

All optional extensions are reachable through /seo subcommands once

installed: firecrawl, dataforseo, and image-gen, plus /seo ahrefs,

/seo bing, /seo profound, /seo seranking, and /seo unlighthouse.

Each installs as its own sub-skill, so the model also auto-routes to their

descriptions without the /seo prefix.

• seo-firecrawl -- Full-site crawling and site mapping via Firecrawl

credentials. Add FIRECRAWL_API_KEY to the selected project .env; install

the optional adapter only if desired. Invoke via /seo firecrawl <command>.

Subagents

For parallel analysis during audits:

• seo-technical -- Crawlability, indexability, security, CWV
• seo-content -- E-E-A-T, readability, thin content
• seo-schema -- Detection, validation, generation
• seo-sitemap -- Structure, coverage, quality gates
• seo-performance -- Core Web Vitals measurement
• seo-visual -- Screenshots, mobile testing, above-fold
• seo-geo -- AI crawler access, llms.txt, citability, brand mention signals
• seo-local -- GBP signals, NAP consistency, reviews, local schema, industry-specific local factors (conditional: spawned when Local Service detected)
• seo-maps -- Geo-grid rank tracking, GBP audit, review intelligence, competitor radius mapping (conditional: spawned when Local Service detected AND DataForSEO credentials/tools are available)
• seo-google -- CWV field data, URL indexation status, organic traffic trends (conditional: spawned when Google API credentials detected)
• seo-backlinks -- Backlink profile data: DA/PA, referring domains, anchor text, toxic links (conditional: spawned when Moz/Bing API keys detected or always for CC domain-level metrics)
• seo-cluster -- Semantic clustering analysis (conditional: content strategy detected)
• seo-sxo -- Page-type mismatch, user stories, persona scoring (always in full audits)
• seo-drift -- Baseline comparison (conditional: drift baseline exists for URL)
• seo-ecommerce -- Product schema, marketplace intel (conditional: e-commerce detected)
• seo-flow -- FLOW framework prompts (conditional: spawned for content strategy workflows)
• seo-dataforseo -- Live SERP, keyword, backlink, local SEO data (extension, optional)
• seo-image-gen -- SEO image audit and generation plan (extension, optional)

Error Handling

| Scenario | Action |

|----------|--------|

| Unrecognized command | List available commands from the Quick Reference table. Suggest the closest matching command. |

| URL unreachable | Report the error and suggest the user verify the URL. Do not attempt to guess site content. |

| Sub-skill fails during audit | Report partial results from successful sub-skills. Clearly note which sub-skill failed and why. Suggest re-running the failed sub-skill individually. |

| Ambiguous business type detection | Present the top two detected types with supporting signals. Ask the user to confirm before proceeding with industry-specific recommendations. |