kunze-ad-setup

Kunze Ad Setup

Inputs

Ask once for:

• main keyword
• product SKU
• optional product name
• optional budget level: conservative or aggressive
• optional output path

Defaults:

• budget level: conservative
• output directory: ./artifacts/launchfast/campaigns/

Strategy

Kunze’s model favors:

• broad and phrase coverage
• one ad group per campaign
• small keyword sets
• gap-opportunity terms where competitors rank poorly

Workflow

1. Market research

Run:

research_products(keyword="<main_keyword>", focus="balanced", product_limit=20)

Collect top 10-15 competitor ASINs plus market context.

2. Keyword research

• Research competitor ASINs in manageable batches of 3-4.
• Prefer parallel tool calls where possible.
• Do not require delegation.

Use:

amazon_keyword_research(asins=[...], limit=50, min_search_volume=300)

3. Build the keyword master list

For each keyword compute:

• overlap across ASIN batches
• search volume
• CPC
• purchase rate
• relevance
• competitor coverage
• gap-opportunity signal

Then select:

• Broad campaign keywords
• Phrase campaign keywords
• ASIN targets
• Category target placeholder if category ID is unknown

4. Generate bulksheet

Create:

• Auto campaign
• Broad campaign
• Phrase campaign
• Category targeting campaign
• ASIN targeting campaign

Use deterministic CSV generation with Python csv.writer.

Use this exact Amazon Bulksheets 2.0 header and column order:

Product,Entity,Operation,Campaign Id,Ad Group Id,Portfolio Id,Ad Id,Keyword Id,Product Targeting Id,Campaign Name,Ad Group Name,Start Date,End Date,Targeting Type,State,Daily Budget,sku,asin,Ad Group Default Bid,Bid,Keyword Text,Match Type,Bidding Strategy,Placement,Percentage,Product Targeting Expression,Audience ID,Shopper Cohort Percentage,Shopper Cohort Type

Deterministic campaign layout:

• Auto: 1 campaign, 1 ad group, 1 product ad, 4 auto targeting rows
• Broad: 1 campaign, 1 ad group, 1 product ad, up to 5 broad-match keywords
• Phrase: 1 campaign, 1 ad group, 1 product ad, up to 5 phrase-match keywords
• Category: 1 campaign, 1 ad group, 1 product ad, 1 category targeting row
• ASIN: 1 campaign, 1 ad group, 1 product ad, up to 15 ASIN target rows

Required defaults:

• start date: current date in YYYYMMDD
• bidding strategy: Dynamic bids - down only
• one ad group per campaign
• if category ID is unknown, emit a literal placeholder such as [CATEGORY_ID]

Write to:

./artifacts/launchfast/campaigns/[product-name]-kunze-[YYYY-MM-DD].csv

5. Provide an operator summary

Return:

• campaign list
• selected keywords
• budget assumptions
• output file path

If a category ID is missing, leave a clear placeholder and call it out explicitly.