pricing-packaging-tracker

Pricing & Packaging Tracker

Purpose

Track competitor pricing and packaging as a diffable time series, not a screenshot: **capture (or

diff) → structure changes → price changes → signals → next-step options.** The stable capture schema

is the point — run N diffs against run N-1, so the report is what moved, with evidence. And the

skill watches structure as closely as numbers, because packaging changes (gates, limits, tier

restructures) usually signal strategy earlier than price changes do: a tier that disappears telegraphs

a move upmarket months before the price list admits it.

Input

Works best with: the competitor set to track (or the snapshot they came from), and the prior

pricing capture if one exists — that's what turns this run into a delta report.

Also useful: your own pricing context, if the comparison should include you.

Input supplied inline with the invocation — text after the skill name, a pasted context dump, or an

appended ARGUMENTS: line — counts as answers already given. Use it against the question budget;

don't re-ask.

Arriving empty-handed? That works too. With no prior capture the skill runs baseline mode:

full capture per competitor, and the delta value starts next run. With no competitor list, it asks —

that's one of its two budget questions.

Example invocation: `Pricing tracker on [Competitor A], [Competitor B], [Competitor C] — prior

capture from April pasted below.`

Key Concepts

• Governing protocol: honors the [autonomous-investigation](../autonomous-investigation/SKILL.md)

contract — question budget of 2, Fact/Inference/Assumption labels, Just Enough Mode, stable schema,

4-option Final Step. Discipline: SIGINT (pricing pages, site diffs) with FININT corroboration — see

[intelligence-collection-disciplines](../intelligence-collection-disciplines/SKILL.md).

• Time series, not screenshot. A single capture is trivia; the sequence is intelligence. The

schema never drifts between runs, because diffability is the entire value.

• Structure over numbers. Record tiers, billing units, feature gates, usage limits, free-tier

boundaries, and enterprise-floor signals — not just prices. The gate moves first; the price

follows.

• "Contact sales" is data, honestly labeled. Where pricing is opaque, track what is public

(editions, gates, published floors) and mark the rest. Infer only with labels; never invent

prices, tiers, limits, discounts, or negotiated figures.

• When NOT to use: you need pricing strategy advice →

[finance-based-pricing-advisor](../finance-based-pricing-advisor/SKILL.md) (this tracks the

market; it doesn't set your price); pricing is fully opaque across the whole set → expect thin

results, and consider [voice-of-customer-miner](../voice-of-customer-miner/SKILL.md) or win/loss

evidence instead.

Application

1. Determine mode. Prior capture provided → delta mode (report changes only). None → baseline

mode (full capture, then stop).

1. Credit inline context, then ask only the unanswered questions (max 2):
2. Which competitors' pricing should I track?
3. Prior capture to diff against, or is this the baseline?
4. Capture from live pricing pages — plan-comparison pages, published rate cards, credible

pricing-change coverage — with URL and as-of date per competitor.

1. Emit the schema below exactly — diffability is the point.

Output schema (do not reorder)

~~~markdown

Pricing Capture / Delta Report

1. Run Header

Competitor set: | Prior capture date: [or "baseline run"] | This run date:

2. Pricing Capture (per competitor)

[Competitor] — [pricing page URL, as-of date]

• Tiers: [name: price / unit / billing terms, one bullet each]
• Key gates: [which capabilities gate which tier, 2-4 bullets]
• Usage limits: [the limits that matter, 1-2 bullets]
• Free tier / trial: [boundary, 1 bullet]
• Enterprise signals: [published floors, "contact sales" scope]

(Baseline mode: full capture per competitor. Delta mode: this section

only for competitors with changes.)

3. Changes Since Last Capture (Delta Mode)

[Competitor] — [4 to 8 word change summary]

• Then / Now: [old -> new, labeled Fact]
• Evidence: [URL, date]
• Reading: [Inference — repositioning, monetization push, response to whom?]

If nothing changed: "No pricing or packaging changes this cycle."

4. Signals

• [Cross-competitor patterns: direction of the market's pricing, labeled]
• [Implications for your pricing or battle cards: 2-3 bullets]

Assumptions to Validate

• [Assumption 1] / [Assumption 2] / [Assumption 3]

~~~

A copy/paste fill-in version of this schema, with quality checks, lives in [template.md](template.md).

Final Step (offer exactly 4 options)

1. Update battle card pricing sections from these changes ([battle-card-builder](../battle-card-builder/SKILL.md))
2. Deep-dive one competitor's packaging logic
3. Compare your pricing against this capture
4. Set the cadence and watchlist for the next run

Accept 1, 2, 3, 4, 1 and 2, Verbose Mode, or a custom path.

Examples

A delta entry reading structure, not just price (fictional):

> ### [Competitor B] — API access moved from Pro to new Scale tier

> - Then / Now: API access included in Pro ($79/seat) → gated behind new "Scale" tier

> ($149/seat, 10-seat minimum) — Fact

> - Evidence: [pricing page vs. archived capture, URL, dates]

> - Reading: the price didn't change; the gate did. Developer-led accounts are being pushed

> into a sales conversation — Inference: monetization push on their fastest-growing usage

> pattern, and a window for us with API-first buyers while their community absorbs it.

The cross-competitor signal: three of four tracked competitors added usage-based add-ons this

quarter while holding seat prices flat — Inference: the market is testing consumption pricing

without headline price increases. Your pricing debate is no longer hypothetical; the Signals section

names the evidence.

See [examples/sample.md](examples/sample.md) for a complete worked delta run (fictional

FSM-software market) where both material moves are structural — a new tier and a relocated gate —

and no headline price changed at all. [examples/sample-industrial.md](examples/sample-industrial.md)

shows the fully opaque case: zero published prices, and structure as the only public signal.

Common Pitfalls

• Screenshot thinking. Capturing once and calling it competitive pricing intel. The value

compounds only on a cadence — baseline, then diff, forever.

• Number fixation. Reporting only price changes while a tier quietly gained a 5-seat minimum.

Structure is the leading indicator; watch the gates.

• Inventing the opaque. Filling "contact sales" cells with plausible figures. Publish the

honest boundary and label any inference — a battle card built on invented enterprise pricing

detonates in a live deal.

• Schema improvisation. Reordering or "improving" the capture format between runs breaks every

future diff. The schema is a contract with your own future runs.

• Tracking without a consumer. If no battle card, pricing review, or watch report consumes the

output, the cadence dies quietly. Wire the Final Step's first option into a real artifact.

References

• [autonomous-investigation](../autonomous-investigation/SKILL.md) (Workflow) — the governing protocol
• [intelligence-collection-disciplines](../intelligence-collection-disciplines/SKILL.md) (Component) — SIGINT sources: Wayback diffs, pricing-page monitoring
• [competitive-intel-watch](../competitive-intel-watch/SKILL.md) (Workflow) — the broader watch this tracker feeds
• [battle-card-builder](../battle-card-builder/SKILL.md) (Workflow) — consumes the pricing snapshot sections
• [finance-based-pricing-advisor](../finance-based-pricing-advisor/SKILL.md) (Interactive) — sets your price; this skill informs it with market evidence
• Adapted from market-intelligence/pricing-packaging-tracker-prompt.md in the

https://github.com/deanpeters/product-manager-prompts repo.