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jcp-data-analysis

Use when analyzing experimental data for a Journal of Consumer Psychology (JCP) manuscript — ANOVA/regression on the effect, measured and experiment…

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Data Analysis (jcp-data-analysis)

When to trigger

  • Your effect is significant but the process evidence does not yet hold up
  • You ran mediation but a reviewer calls it correlational or under-powered
  • A moderation is predicted but the interaction is messy or the simple effects are not probed
  • You need to report results to JCP's post-rigor-reform standards (effect sizes, CIs, exclusions)
  • The measure of your psychological process is noisy or its validity is in question

Analyze the process, not just the p-value

JCP's contribution is a mechanism, so the analysis must make the process visible and defensible. The headline test of the effect (typically ANOVA or regression with the manipulated IV) is necessary but not sufficient; the paper lives or dies on whether the mediation/moderation evidence supports the proposed psychological process and rules out rivals. Report estimates with effect sizes and confidence intervals, exact statistics, and full Ns before and after pre-specified exclusions. APA reporting style is the house norm.

The analysis toolkit by link in the chain

| Link | Standard analysis | What reviewers look for |

|------|-------------------|-------------------------|

| Existence of effect | t-test / ANOVA / OLS with the manipulated IV | clean cells, effect size (d, η²), CI, no covariate fishing |

| Measured mediation | bootstrapped indirect effect (e.g., PROCESS / lavaan), bias-corrected CI | indirect effect with CI excluding 0; honesty that this is correlational evidence on the mediator |

| Experimental mediation | causal-chain design or manipulated-mediator analysis | the manipulation of M moves Y as the theory predicts |

| Moderation | regression interaction; ANOVA factorial | interaction term + probed simple effects (spotlight/floodlight), not just a significant interaction |

| Moderated mediation | conditional indirect effects (index of moderated mediation) | the index, with CI, and conditional indirect effects by moderator level |

Prefer experimental/causal-chain mediation and moderation-of-process over measured-mediator-only inference: JCP reviewers now treat a bootstrapped indirect effect on a self-reported mediator as suggestive, not dispositive, because it cannot establish the causal direction of M → Y.

Measuring the psychological process

  • Validate the mediator measure: report reliability (α/ω) for multi-item scales; show the measure captures the intended construct and discriminates from confounds (mood, arousal, difficulty).
  • Rule out alternative mediators statistically: include rival process measures and show the focal mediator carries the effect when they are modeled together.
  • Avoid mediator-as-manipulation-check confusion: a manipulation check is not a mediator; the mediator is the downstream mental state.

Rigor-era reporting (post-2010s consumer-psych reforms)

  • Report exact test statistics, p-values, effect sizes, and CIs — not just "p < .05."
  • Disclose all conditions and measures collected; do not hide arms (the disclosure norm).
  • Report sample size determination and adherence to (or deviation from) the pre-registration.
  • State exclusions and their rule transparently, with Ns before/after.
  • Avoid asterisk-only tables; report the numbers a reader needs to assess the process.

Execution bridge (StatsPAI / Stata MCP)

Run the battery, don't just enumerate it. Full map:

[execution-with-mcp](../../../shared-resources/empirical-methods/execution-with-mcp.md). JCP is experimental consumer psychology; randomization inference, mediation done right (mediate, not naive controlling-away), and family-wise corrections matter most.

  • Many outcomes / specifications: romano_wolf (step-down FWER) or

benjamini_hochberg — report the adjusted threshold.

  • OVB sensitivity: oster_delta / sensemakr.
  • Inference: wild_cluster_bootstrap (few clusters), twoway_cluster / conley;

multilevel data → cluster at the right level.

  • Re-fit off one handle: audit_result(result_id) lists the missing checks and the

exact suggest_function for each.

  • Exhibits: etable / did_summary_to_latex from the handle — no retyped numbers.

Keep the decisive checks in the body and the exhaustive battery in the appendix. See the

executed chain in the [JF execution walkthrough](../../../Journal-of-Finance-Skills/resources/worked-examples/02-execution-walkthrough.md).

Checklist

  • [ ] Effect reported with exact stats, effect size, and CI; cells and Ns clear
  • [ ] Mediation uses bootstrapped/bias-corrected CIs; measured-only mediation is labeled correlational
  • [ ] At least one stronger-than-Baron-Kenny process test where the claim is causal
  • [ ] Moderation: interaction reported and simple effects probed (spotlight/floodlight)
  • [ ] Moderated mediation: index of moderated mediation + conditional indirect effects
  • [ ] Mediator measure reliability reported; rival mediators modeled and ruled out
  • [ ] Exclusions pre-specified; all conditions/measures disclosed; preregistration deviations noted

Anti-patterns

  • Indirect-effect worship: a significant bootstrapped indirect effect treated as proof of causal process
  • Interaction without simple effects: a significant interaction with no spotlight/floodlight probing
  • Covariate fishing: adding controls until the effect appears, undisclosed
  • Hidden arms: dropping conditions or DVs that didn't work without reporting them
  • p-only reporting: asterisks instead of effect sizes and CIs
  • Mediator confound: a "mediator" that is just mood/difficulty the manipulation also moved

Output format

【Effect】test, stat, effect size, CI, cell Ns
【Mediation】measured / experimental; indirect effect + CI; correlational caveat if measured-only
【Moderation】interaction + probed simple effects (spotlight/floodlight)
【Moderated mediation】index + conditional indirect effects (if applicable)
【Process measure】reliability + rival mediators ruled out
【Rigor disclosures】exclusions, all conditions/measures, preregistration deviations
【Next skill】jcp-contribution-framing

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