ads-attribution
Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, …
它会碰到什么
这一栏是扫描器报的事实,不是结论。命中多不等于有毒(安全工具、规则库、示例脚本本来就会包含危险写法),命中少也不等于干净。它和你手上的凭据、文件、网络有什么关系,需要你自己看。
技能内容
Attribution Audit
- Read the main
adscontract and normalized account snapshots. - Declare the business conversion, value, data window, timezone, currency, and
decision the attribution analysis must support.
- Inventory every browser, server, platform, analytics, MMP, offline, and app
attribution source with its identity, counting, deduplication, and privacy rules.
- Reconcile comparable events and explain differences caused by eligibility,
view-through rules, consent, modeled data, conversion lag, thresholds, or scope.
- Separate measurement quality from platform-reported performance.
- Return findings, contradictions, confidence, missing evidence, and a measurement
improvement plan through the common JSON contract.
Do not assume one platform is ground truth, add incompatible reports together, or
recommend an attribution model without the operator's decision context.
Comparability gate
Reject aggregation until the sources share, or are explicitly normalized to, the
same conversion event and value definition, attribution window, click/view scope,
counting method, deduplication identity, timezone, currency, attribution model,
and modeled-data treatment. Until then, report the values side by side with their
definitions; do not compute a total.
Example: Meta seven-day conversions and Google thirty-day conversions are
incompatible. Refuse to add them, reconcile windows and definitions first, and
only aggregate a newly comparable dataset.
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