Survey Design

Survey Design Skill

Overview

Specialized skill for designing and analyzing surveys for product validation. Enables product teams to gather structured feedback through well-designed surveys and interpret results with statistical rigor.

Capabilities

Survey Design

• Design PMF surveys (Sean Ellis test)
• Create NPS survey implementations
• Build feature validation surveys
• Generate survey question banks
• Design onboarding feedback surveys
• Create churn exit surveys

Question Engineering

• Write unbiased survey questions
• Design appropriate response scales
• Create skip logic and branching
• Optimize question order
• Balance survey length vs completion

Analysis

• Analyze survey response data
• Calculate statistical confidence in results
• Segment analysis by user attributes
• Identify response patterns and themes
• Generate actionable insights from data

Target Processes

This skill integrates with the following processes:

• product-market-fit.js - PMF survey design and analysis
• beta-program.js - Beta participant surveys
• customer-advisory-board.js - CAB feedback collection
• jtbd-analysis.js - Jobs-based survey questions

Input Schema

{
  "type": "object",
  "properties": {
    "surveyType": {
      "type": "string",
      "enum": ["pmf", "nps", "csat", "feature-validation", "exit", "onboarding", "custom"],
      "description": "Type of survey to design"
    },
    "objective": {
      "type": "string",
      "description": "Primary objective of the survey"
    },
    "targetAudience": {
      "type": "string",
      "description": "Target survey respondents"
    },
    "hypotheses": {
      "type": "array",
      "items": { "type": "string" },
      "description": "Hypotheses to validate through survey"
    },
    "maxQuestions": {
      "type": "number",
      "default": 10,
      "description": "Maximum number of questions"
    },
    "responseData": {
      "type": "array",
      "description": "Survey response data for analysis (if analyzing existing survey)"
    }
  },
  "required": ["surveyType", "objective"]
}

Output Schema

{
  "type": "object",
  "properties": {
    "survey": {
      "type": "object",
      "properties": {
        "title": { "type": "string" },
        "introduction": { "type": "string" },
        "questions": {
          "type": "array",
          "items": {
            "type": "object",
            "properties": {
              "id": { "type": "string" },
              "type": { "type": "string" },
              "text": { "type": "string" },
              "options": { "type": "array", "items": { "type": "string" } },
              "required": { "type": "boolean" },
              "logic": { "type": "object" }
            }
          }
        },
        "estimatedTime": { "type": "string" }
      }
    },
    "analysisFramework": {
      "type": "object",
      "properties": {
        "keyMetrics": { "type": "array", "items": { "type": "string" } },
        "segmentationCriteria": { "type": "array", "items": { "type": "string" } },
        "successThresholds": { "type": "object" }
      }
    },
    "analysis": {
      "type": "object",
      "description": "Analysis results if response data was provided",
      "properties": {
        "responseRate": { "type": "number" },
        "keyFindings": { "type": "array", "items": { "type": "string" } },
        "segmentInsights": { "type": "object" },
        "statisticalConfidence": { "type": "object" },
        "recommendations": { "type": "array", "items": { "type": "string" } }
      }
    }
  }
}

Usage Example

const survey = await executeSkill('survey-design', {
  surveyType: 'pmf',
  objective: 'Measure product-market fit for new analytics feature',
  targetAudience: 'Active users who have used analytics at least 3 times',
  hypotheses: [
    'Users find the analytics feature valuable for their workflow',
    'Users would be disappointed if the feature was removed'
  ],
  maxQuestions: 8
});

Dependencies

• Survey platform integrations
• Statistical analysis libraries