GTM Strategy

GTM Strategy Skill

Overview

Specialized skill for go-to-market planning and execution capabilities. Enables product teams to plan effective launches, develop messaging, and coordinate cross-functional GTM activities.

Capabilities

Launch Planning

• Generate launch tier recommendations (T1/T2/T3)
• Create launch timeline milestones
• Build launch checklist templates
• Define launch success metrics
• Plan phased rollout strategies

Messaging and Positioning

• Create messaging frameworks and positioning
• Develop value proposition statements
• Generate competitive differentiation points
• Create audience-specific messaging variants
• Build elevator pitch templates

Channel Strategy

• Build channel strategy recommendations
• Identify optimal launch channels
• Create channel-specific content plans
• Define channel success metrics

Sales Enablement

• Generate sales enablement materials structure
• Create competitive battlecard frameworks
• Build objection handling guides
• Develop pricing talk tracks
• Create demo flow recommendations

Target Processes

This skill integrates with the following processes:

• product-launch-gtm.js - Primary GTM planning and execution
• competitive-analysis.js - Competitive positioning for launches
• beta-program.js - Beta-to-GA transition planning
• stakeholder-alignment.js - Launch communication coordination

Input Schema

{
  "type": "object",
  "properties": {
    "product": {
      "type": "object",
      "properties": {
        "name": { "type": "string" },
        "description": { "type": "string" },
        "targetAudience": { "type": "array", "items": { "type": "string" } },
        "valueProposition": { "type": "string" },
        "keyFeatures": { "type": "array", "items": { "type": "string" } }
      }
    },
    "launchType": {
      "type": "string",
      "enum": ["new-product", "major-release", "feature-launch", "market-expansion"],
      "description": "Type of launch"
    },
    "launchTier": {
      "type": "string",
      "enum": ["T1", "T2", "T3"],
      "description": "Launch tier (T1=major, T2=medium, T3=minor)"
    },
    "targetDate": {
      "type": "string",
      "format": "date",
      "description": "Target launch date"
    },
    "competitiveContext": {
      "type": "object",
      "description": "Competitive landscape information"
    }
  },
  "required": ["product", "launchType"]
}

Output Schema

{
  "type": "object",
  "properties": {
    "launchPlan": {
      "type": "object",
      "properties": {
        "tier": { "type": "string" },
        "timeline": { "type": "array", "items": { "type": "object" } },
        "milestones": { "type": "array", "items": { "type": "object" } },
        "checklist": { "type": "array", "items": { "type": "string" } }
      }
    },
    "messaging": {
      "type": "object",
      "properties": {
        "positioning": { "type": "string" },
        "valueProposition": { "type": "string" },
        "keyMessages": { "type": "array", "items": { "type": "string" } },
        "audienceVariants": { "type": "object" }
      }
    },
    "channelStrategy": {
      "type": "object",
      "properties": {
        "primaryChannels": { "type": "array", "items": { "type": "string" } },
        "contentPlan": { "type": "object" },
        "metrics": { "type": "object" }
      }
    },
    "salesEnablement": {
      "type": "object",
      "properties": {
        "battlecard": { "type": "object" },
        "objectionHandling": { "type": "array", "items": { "type": "object" } },
        "talkTracks": { "type": "array", "items": { "type": "object" } }
      }
    },
    "successMetrics": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "metric": { "type": "string" },
          "target": { "type": "string" },
          "timeframe": { "type": "string" }
        }
      }
    }
  }
}

Usage Example

const gtmPlan = await executeSkill('gtm-strategy', {
  product: {
    name: 'Advanced Analytics Suite',
    description: 'Enterprise analytics platform with AI-powered insights',
    targetAudience: ['Data Analysts', 'Business Intelligence Teams', 'C-Suite'],
    valueProposition: 'Get actionable insights 10x faster with AI-powered analytics',
    keyFeatures: ['Natural language queries', 'Automated insights', 'Real-time dashboards']
  },
  launchType: 'major-release',
  launchTier: 'T1',
  targetDate: '2026-03-15'
});

Dependencies

• Marketing frameworks
• Channel templates
• Sales enablement templates