geo-fundamentals

GEO Fundamentals

> Optimization for AI-powered search engines.

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1. What is GEO?

GEO = Generative Engine Optimization

| Goal | Platform |

|------|----------|

| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |

SEO vs GEO

| Aspect | SEO | GEO |

|--------|-----|-----|

| Goal | #1 ranking | AI citations |

| Platform | Google | AI engines |

| Metrics | Rankings, CTR | Citation rate |

| Focus | Keywords | Entities, data |

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2. AI Engine Landscape

| Engine | Citation Style | Opportunity |

|--------|----------------|-------------|

| Perplexity | Numbered [1][2] | Highest citation rate |

| ChatGPT | Inline/footnotes | Custom GPTs |

| Claude | Contextual | Long-form content |

| Gemini | Sources section | SEO crossover |

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3. RAG Retrieval Factors

How AI engines select content to cite:

| Factor | Weight |

|--------|--------|

| Semantic relevance | ~40% |

| Keyword match | ~20% |

| Authority signals | ~15% |

| Freshness | ~10% |

| Source diversity | ~15% |

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4. Content That Gets Cited

| Element | Why It Works |

|---------|--------------|

| Original statistics | Unique, citable data |

| Expert quotes | Authority transfer |

| Clear definitions | Easy to extract |

| Step-by-step guides | Actionable value |

| Comparison tables | Structured info |

| FAQ sections | Direct answers |

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5. GEO Content Checklist

Content Elements

• [ ] Question-based titles
• [ ] Summary/TL;DR at top
• [ ] Original data with sources
• [ ] Expert quotes (name, title)
• [ ] FAQ section (3-5 Q&A)
• [ ] Clear definitions
• [ ] "Last updated" timestamp
• [ ] Author with credentials

Technical Elements

• [ ] Article schema with dates
• [ ] Person schema for author
• [ ] FAQPage schema
• [ ] Fast loading (< 2.5s)
• [ ] Clean HTML structure

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6. Entity Building

| Action | Purpose |

|--------|---------|

| Google Knowledge Panel | Entity recognition |

| Wikipedia (if notable) | Authority source |

| Consistent info across web | Entity consolidation |

| Industry mentions | Authority signals |

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7. AI Crawler Access

Key AI User-Agents

| Crawler | Engine |

|---------|--------|

| GPTBot | ChatGPT/OpenAI |

| Claude-Web | Claude |

| PerplexityBot | Perplexity |

| Googlebot | Gemini (shared) |

Access Decision

| Strategy | When |

|----------|------|

| Allow all | Want AI citations |

| Block GPTBot | Don't want OpenAI training |

| Selective | Allow some, block others |

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8. Measurement

| Metric | How to Track |

|--------|--------------|

| AI citations | Manual monitoring |

| "According to [Brand]" mentions | Search in AI |

| Competitor citations | Compare share |

| AI-referred traffic | UTM parameters |

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9. Anti-Patterns

| ❌ Don't | ✅ Do |

|----------|-------|

| Publish without dates | Add timestamps |

| Vague attributions | Name sources |

| Skip author info | Show credentials |

| Thin content | Comprehensive coverage |

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> Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.

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Script

| Script | Purpose | Command |

|--------|---------|---------|

| scripts/geo_checker.py | GEO audit (AI citation readiness) | python scripts/geo_checker.py <project_path> |

When to Use

This skill is applicable to execute the workflow or actions described in the overview.

Example

User request:

> Use @geo-fundamentals for this task: Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).

Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.