nw-ux-web-patterns

Web UI Patterns

Actionable web interface patterns for requirements gathering and design review. Use when the target platform is web (browser-based applications).

Navigation Patterns

| Pattern | When to Use | When to Avoid |

|---------|-------------|---------------|

| Top navigation bar | 5-7 primary sections, marketing/content sites | Deep hierarchies with 20+ sections |

| Side navigation | Complex apps with many sections, admin dashboards | Simple sites with few pages |

| Breadcrumbs | Deep hierarchies, e-commerce categories | Flat site structures |

| Command palette (Cmd+K) | Power user tools, developer-facing apps | Consumer apps targeting non-technical users |

| Tab bar (mobile) | 3-5 primary destinations | More than 5 destinations |

| Hamburger menu | Secondary navigation, mobile space constraints | Primary navigation users need frequently |

| Mega menu | Large sites with categorized content | Simple sites, mobile interfaces |

Navigation must answer three questions: Where am I? Where can I go? How do I get back?

Key principles: consistent placement across all pages | highlight current location | limit primary nav to 5-7 items (Hick's Law) | provide search as alternative for content-heavy apps

Form Design

Layout

• Labels above input fields (highest completion rates in eye-tracking studies)
• One column layouts outperform multi-column for most forms
• Group related fields with visual proximity and clear section headings
• Primary action buttons left-aligned with form fields

Validation: Reward Early, Punish Late

• Validate on blur (when user leaves field), not while typing
• Remove error messages immediately when user corrects the field
• Show success indicators only when helpful (e.g., password strength)
• Validation summary at top for longer forms, plus inline errors

Error Messages Must Include

1. What went wrong (plain language) | 2. Where the error is (highlight field) | 3. How to fix it (specific guidance, not "invalid input")

Progressive Forms

• Split long forms across multiple steps (one-thing-per-page pattern)
• Show progress indicators for multi-step forms
• Allow saving progress and returning later
• Reduce fields through smart defaults and progressive disclosure

Data Display Patterns

| Pattern | Best For | Key Considerations |

|---------|----------|-------------------|

| Tables | Structured data with multiple attributes, comparison | Sortable columns, fixed headers, responsive collapse |

| Cards | Browsable collections with images/summaries | Consistent sizes, clear click targets, max 3-4 per row |

| Lists | Sequential items, search results, feeds | Clear boundaries, scannable titles, secondary info on right |

| Dashboards | KPI monitoring, status overviews | Important metrics top-left, max 7 widgets, allow customization |

Pagination vs Infinite Scroll

• Pagination: Goal-directed tasks (search, admin panels) -- gives position and control
• Infinite scroll: Discovery browsing (social media, galleries) -- reduces friction

Responsive Design

Mobile-First Approach

Design mobile layout first, then enhance for larger screens. Ensures core content and functionality are prioritized.

Breakpoints (starting points)

360-480px: Mobile | 768px: Tablet | 1024-1280px: Small desktop | 1440px+: Large desktop

Key Techniques

• Fluid typography: clamp() for smooth scaling; rem/em over px for accessible sizing
• Container queries: Components respond to container size (not viewport), enabling reusable components
• Responsive images: Serve appropriate sizes; use srcset and picture elements

Component Patterns

| Component | Use For | Anti-pattern |

|-----------|---------|-------------|

| Modal dialog | Decisions requiring immediate attention; blocks until resolved | Information not requiring action; stacking modals |

| Toast/snackbar | Non-critical confirmation ("Item saved") | Critical errors or info users must not miss |

| Drawer/sheet | Supplementary content or filters alongside main view | Primary content or complex multi-step forms |

| Popover/tooltip | Contextual help or previews on hover/focus | Critical info or complex interactions |

| Command palette | Quick action access via keyboard | Only navigation method (need visual alternatives) |

Motion and Micro-interactions

When Motion Helps

Showing cause and effect (button press ripple) | Guiding attention to changes (new item slides in) | Providing feedback (spinners, progress bars) | Explaining spatial relationships (drawer slides from side) | Maintaining context during transitions (shared element transitions)

When Motion Distracts

Decorative animations with no function | Animations delaying task completion | Rapid/large-scale motion (respect prefers-reduced-motion) | Looping animations that cannot be paused

Duration guidelines: 100-200ms for simple state changes | 200-500ms for complex transitions | never exceed 500ms for functional animations

Design System Guidance

When to Use Existing vs Custom

| Situation | Recommendation |

|-----------|---------------|

| Internal tools, admin dashboards | Use existing system (Material UI, Ant Design, Radix) |

| Consumer product with strong brand | Custom system on headless library (Radix, Headless UI) |

| MVP or prototype | Use existing system; customize later |

| Platform with strict brand guidelines | Custom system, adopt token architecture from established systems |

Established systems to evaluate: Material Design (Google) | Fluent Design (Microsoft) | Carbon (IBM) | Polaris (Shopify) | Primer (GitHub) | Lightning (Salesforce)

Design Tokens

Atomic values defining visual design: colors, spacing, typography, shadows.

| Level | Example | Purpose |

|-------|---------|---------|

| Global | color-blue-500: #3B82F6 | Raw palette values |

| Semantic | color-primary: {color-blue-500} | Meaningful names |

| Component | button-bg: {color-primary} | Component-specific references |

Use 8px spacing grid. Use modular typography scale (1.25 or 1.333 ratio).

Web-Specific Anti-Patterns

| Anti-Pattern | Alternative |

|-------------|-------------|

| Autoplay video with sound | Mute by default, user-initiated play |

| Full-page interstitials on mobile | Inline or bottom-sheet prompts |

| Captchas for every action | Risk-based authentication, invisible captchas |

| Horizontal scrolling for content | Responsive layout fitting viewport |

| Form validation only on submit | Inline validation with reward-early-punish-late |

| Mystery meat navigation (icons only) | Label all nav items; icons supplement, not replace |

| Stacking modals | Inline expansion or navigate to new page |

Acceptance Criteria Template (Web)

Feature: [Feature Name]
  # Platform: web
  # Key heuristics: [applicable Nielsen heuristics]
  # Accessibility: WCAG 2.2 AA

  Scenario: Happy path
    Given [context]
    When [user action]
    Then [expected visible result]
    And system provides feedback within 100ms
    And the action can be undone via [mechanism]

  Scenario: Error state
    Given [context leading to error]
    When [user action that triggers error]
    Then an error message explains what happened
    And the error message suggests what to do next
    And the error is shown inline next to the relevant field

  Scenario: Empty state
    Given no [resources] exist yet
    When the user navigates to the [resource] view
    Then a helpful message explains what [resources] are
    And a clear call to action creates the first one

  Scenario: Keyboard accessibility
    Given the user navigates with keyboard only
    When they tab through the interface
    Then all interactive elements are reachable
    And focus indicators are visible