social-media-strategy

Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, …

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技能内容

Social Media Strategy Skill

This skill produces a complete social media strategy covering audience definition, platform rationale, content pillars, posting cadence, tone of voice guidelines, measurement framework, and a 4-week starter content calendar. Output is ready for a marketing team, founder, or agency to execute immediately.

Required Inputs

Ask the user for these if not provided:

Brand / product / creator name
What you're promoting — product, service, personal brand, community, or event
Target audience — who are you trying to reach? (job title, age, interests, platforms they use)
Business goal — what does social need to achieve? (brand awareness / lead generation / community building / sales / recruitment)
Current social presence — which platforms are you on? What's working, what isn't?
Competitors or aspirational accounts — who does social well in your space?
Resources — how many people and how much time per week can you dedicate to social?

Output Structure

Social Media Strategy: [Brand / Product / Creator]

Goal: [Primary business goal]

Audience: [1-sentence description of primary audience]

Timeframe: [e.g. Q3 2026 — 3-month strategy]

Owner: [Marketing lead / founder / social team]

Date: [Date]

1. Audience Profile

Primary audience:

| Dimension | Detail |

|---|---|

| Who they are | [Job title, age range, life stage, geography] |

| What they care about | [Professional or personal priorities, pain points] |

| Where they spend time online | [Platforms, communities, influencers they follow] |

| What they consume | [Content formats they engage with — video, threads, newsletters, podcasts] |

| What would make them follow you | [The specific value proposition of your social presence] |

Secondary audience: [Any secondary segment — e.g. job seekers if you're a brand, investors if you're a startup]

2. Platform Strategy

Not every platform is right for every brand. Justify each platform choice:

|---|---|---|---|---|

Lead platform: [One platform to invest most heavily in — where your audience is most active and where you have the best chance to stand out]

Supporting platforms: [1–2 secondary platforms where you'll repurpose or adapt content]

3. Content Pillars

Define 3–5 content themes that anchor your social presence. Each pillar must serve the audience, not just the brand.

Pillar 1: [Name — e.g. "Behind the build"]

What it is: [1-sentence description]

Why the audience cares: [What value does this deliver to them?]

Content examples:

[e.g. Engineering decisions we made and why]
[e.g. Week-in-the-life of the founding team]
[e.g. What we shipped this week and what we learned]

Format mix: [Carousel / video / thread / short-form text]

Posting cadence: [X times per week]

Pillar 2: [Name — e.g. "Practical education"]

What it is: [...]

Why the audience cares: [...]

Content examples:

[...]
[...]

Format mix: [...]

Posting cadence: [...]

Pillar 3: [Name — e.g. "Social proof and community"]

What it is: [Customer stories, testimonials, user-generated content, community spotlights]

Why the audience cares: [Validation from peers carries more weight than brand claims]

Content examples:

[Customer outcome stories — 1 metric + 1 quote format]
[Repost community member wins]
[Case study carousels]

Format mix: [...]

Posting cadence: [...]

Pillar 4: [Name — e.g. "Point of view"]

What it is: [Opinions on industry trends, hot takes, commentary on news in your space]

Why the audience cares: [People follow accounts that say something, not just share information]

Content examples:

[Contrarian takes on common advice]
[Reaction to industry news — what it means for your audience]
[Founder's personal perspective on a topic]

Format mix: [...]

Posting cadence: [...]

4. Tone of Voice

Define how your brand sounds on social — before you write a single post:

| Dimension | [Your brand] sounds like... | [Your brand] does NOT sound like... |

|---|---|---|

| Formality | [e.g. Conversational, plain English] | [Corporate speak, jargon] |

| Energy | [e.g. Curious, enthusiastic] | [Aggressive, hypey] |

| Personality | [e.g. Smart friend who happens to be an expert] | [Faceless institution] |

| Humour | [e.g. Dry wit, occasional] | [Try-hard memes, sarcasm] |

| Self-promotion | [e.g. Earns the right to mention the product] | [Every post is an ad] |

Reference accounts that nail the tone you're aiming for: [Name 2–3 accounts — and why]

5. Posting Cadence & Workflow

|---|---|---|---|---|

Content production workflow:

|---|---|---|---|

6. Growth Tactics

Beyond posting, how will you grow your following and reach?

|---|---|---|---|

7. Measurement Framework

Primary KPIs (tied to business goal):

|---|---|---|---|---|

Secondary metrics (health indicators):

Reach per post
Saves and shares (not just likes)
Comment sentiment and quality
DMs initiated from content

Reporting cadence: [Weekly check on engagement / Monthly review of follower and traffic / Quarterly strategy review]

8. 4-Week Starter Content Calendar

A concrete first month of content — ready to adapt and post:

|---|---|---|---|---|---|

| 2 | Tue | LinkedIn | POV | Thread | [e.g. "Hot take: [common advice in your space] is wrong. Here's why."] |

| 3 | Fri | Instagram | POV | Reel | [e.g. "[Industry myth] — why we disagree and what we do instead"] |

| 4 | Thu | X/Twitter | POV | Thread | [e.g. "[Trend in your space] — here's what's actually happening"] |

| 4 | Sat | All | Milestone | Text + image | [e.g. "[X followers / X users / X months] — thank you + what's next"] |

Quality Checks

[ ] Every content pillar delivers value to the audience — not just the brand
[ ] Platform selection is justified by where the target audience actually spends time
[ ] Tone of voice examples are specific enough to use as a writing guide
[ ] KPIs are tied to the business goal, not just vanity metrics (likes, followers in isolation)
[ ] Posting cadence is realistic for the available resources — sustainable beats ambitious
[ ] The 4-week calendar has specific topic ideas, not just "write an educational post"

Example Trigger Phrases

"Build a social media strategy for [brand/product]"
"Create a LinkedIn content strategy for our B2B SaaS"
"Help me define content pillars and posting cadence for our startup"
"Design a 90-day social media plan for [company]"
"What should our social media strategy be for a product launch?"

Anti-Patterns

[ ] Do not recommend every platform — justify each choice with where the target audience actually spends time
[ ] Do not define content pillars that serve only the brand — each pillar must deliver specific value to the audience or it will not earn attention
[ ] Do not set a posting cadence that exceeds the team's realistic capacity — an unsustainable strategy fails faster than a modest one
[ ] Do not use vanity metrics (likes, followers in isolation) as primary KPIs — tie KPIs to the stated business goal
[ ] Do not skip the tone of voice section — without it, multiple contributors produce inconsistent content that erodes brand identity

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mohitagw15856/pm-claude-skills — Build a social media strategy for a brand, product, or creator. Use when asked to create a
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