clip-factory

Clip Factory Skill

Clipping is a real economy now — creators pay per viral clip, and one

90-minute conversation can feed a channel for two weeks. But most clip sheets

are made by scrubbing for loud moments, which finds volume, not virality. The

clips that travel have a complete arc in under 60 seconds: a hook that

creates a question, a middle that pays it, an end that lands before attention

dies. This skill mines a transcript for those arcs, writes the hooks, marks

the cuts — and runs the gate clip farms skip: does this clip mean what the

speaker meant? Out-of-context bait gets engagement and burns the channel that

posted it.

What This Skill Produces

• A ranked clip sheet: 8–12 clips, best first, each with hook text (first

1.5 seconds on screen), cut timestamps, runtime, and why it works

• Caption blocks per clip: on-screen hook, caption text, 3–5 tags that

are actually about the content

• A platform note per clip: where it fits best and any recut (Shorts

favours faster cold opens; TikTok tolerates 5 more seconds of setup)

• The honesty gate log: clips that were strong but cut for

misrepresentation, and what would make them fair

Required Inputs

Ask for (if not already provided):

• The transcript, with timestamps if available (or the video/audio to

transcribe if tooling allows; without timestamps, mark cuts by quote and

say so)

• Whose channel the clips serve (the creator's own? a clipping account with

permission?) and the tone that channel runs

• Platform targets and any hard rules (no swearing cuts, brand-safe, etc.)
• What the source is really about — the thesis the clips must not betray

Framework: what makes a clip travel

1. Mine for arcs, not moments. Scan the transcript for: claims that

surprise ("most people believe X — it's backwards") · stories with a turn ·

strong disagreements · numbered lists compressible to one item · emotional

peaks with their setup nearby. A great line without its setup is a hook

with no payoff — check the 30 seconds before it.

1. Write the hook as a question the viewer must answer. The first line on

screen is the whole game: "the mistake every first-time founder makes" beats

the quote itself. Hook text ≠ first words spoken — it's the overlay that

makes them stay for the first words spoken.

1. Cut to the arc, not the clock. In at the last possible second before

context is lost; out on the landed line, not the trailing "…so yeah."

20–45s is the sweet spot; 60s+ needs a mid-clip re-hook to survive.

1. Run the honesty gate. For each clip: would the speaker say "yes,

that's what I meant" seeing it cold? Sarcasm clipped straight, positions

stated-to-refute, jokes clipped as claims — killed or fixed with a context

caption. The gate is non-negotiable; it's also self-interest, because

"misleading clip" replies kill channels slower but just as dead.

1. Rank by arc-completeness × hook strength, not by how loud the moment

was. Note the one clip most likely to travel and why.

Output Format

## Clip sheet: [source title] ([N] clips from [runtime])
### 1. [Working title] — [in]–[out] ([runtime]s) ⭐ best bet
Hook (on screen ≤1.5s): "…"
Arc: [setup → turn → landing, one line]
Captions: [text] · Tags: [3-5]
Platform: [fit + recut note]
[…repeat, ranked…]

## Killed at the honesty gate
| Clip | Why killed | What would make it fair |

Quality Checks

• [ ] Every clip has a complete arc — hook, payoff, landing — verifiable from

the quoted timestamps

• [ ] Hooks create a question; zero hooks are just the quote restated
• [ ] The honesty gate ran and its log is present (even when empty: "nothing

cut")

• [ ] Tags describe the content, not trending-tag spam
• [ ] Cut points respect sentence boundaries — no clips ending mid-thought

unless the cliffhanger is the point and the payoff is in the caption

Anti-Patterns

• [ ] Do not clip sarcasm, hypotheticals, or steelmanned opposing views as

sincere claims — that's the gate's kill list

• [ ] Do not write rage-bait hooks the content can't cash
• [ ] Do not produce 30 mediocre clips instead of 10 good ones — the sheet is

ranked and short because editor time is the scarce resource

• [ ] Do not ignore rights: clipping someone else's content needs their

permission or their program's terms — ask whose channel this serves

Related

[[youtube-script]] writes the long-form these clips come from;

[[thumbnail-creator]] for the packaging; [[viral-content-framework]] for why

the hooks work.